Rent a new moile phone every month

How many of you have had their current mobile phone for over 1 year? Not many i should imagine. In this age of gadgets and all things shiny a lot of us are always after the new model on the market even if they are happy with their current model. This can be said about all types of new technology, for example the spy equipment market is constantly changing with new products being launched weekly.
If like most of us you are constantly upgrading your mobile phone their is a new service on the market called http://www.rentobile.com/ which offers rental handsets for a monthly fee, this means you can have a brand new mobile phone every month. Not only is it great for the gadget obsessed but also if you are unable or do not want to enter into a lengthy 24 month contract this service is ideal.
The site is the brainchild of 3 young students from New Jersey. Seungcheol Lee one of the partners says the idea came about when he realised a lot of his fellow students were forking out hundreds of dollars every few months for a new phone
“The three of us are really obsessed with phones,” Lee laughed. “Most new phone every month and one day we thought wait, maybe there are more people who want to rent instead of buy.”
Lee hopes to increase marketing and also cut out the middle man when buying the handsets, Lee said they’ll be placing advertisements in newspapers, magazines and other outlets next year and claims that the site has received some interest from financial backers who may be willing to invest in the idea.
The site isnt for everyone as handsets can cost as much as $50 per month but im sure it does have a target audience which they hope to capture.